AYYES, LLC — COOKIE POLICY (GLOBAL + TCF v2.2 COMPLIANT)

Effective Date: January 2026
Last Updated: January 2026

1. Introduction

This Cookie Policy explains how AYYES, LLC (“AYYES,” “we,” “us,” or “our”) uses cookies, tracking technologies, pixels, tags, SDKs, and similar tools (collectively, “Cookies”) on our websites, applications, platforms, and SaaS services (collectively, the “Services”).

This Policy applies globally, including users located in the United States, European Union, United Kingdom, Canada, APAC, LATAM, and any other jurisdiction in which AYYES operates.

Where required by law, AYYES obtains prior consent before placing non‑essential Cookies, in accordance with:

  • EU GDPR & ePrivacy Directive
  • UK GDPR
  • TCF v2.2 Transparency & Consent Framework
  • California CPRA
  • Colorado CPA
  • Virginia, Connecticut, Utah privacy laws
  • Texas Data Privacy and Security Act (TDPSA)
  • Brazil LGPD
  • Canada PIPEDA

2. What Are Cookies?

Cookies are small text files stored on your device when you visit or interact with our Services. Cookies may be:

  • First‑party Cookies (set by AYYES)
  • Third‑party Cookies (set by partners such as Google, Meta, Cloudflare, analytics providers, and advertising networks)
  • Session Cookies (expire when you close your browser)
  • Persistent Cookies (remain until expiration or deletion)

We also use:

  • Pixels and tags
  • Local storage and session storage
  • Device identifiers
  • SDKs in mobile applications
  • Server‑side tracking technologies

3. Categories of Cookies We Use

AYYES uses the following categories of Cookies:

3.1 Strictly Necessary Cookies

Required for the Services to function. These Cookies:

  • Enable core platform functionality
  • Maintain session integrity
  • Support authentication and security
  • Enable load balancing and traffic distribution
  • Prevent fraud and abuse

These Cookies cannot be disabled.

3.2 Performance & Analytics Cookies

Used to understand how users interact with the Services. These Cookies:

  • Measure traffic and usage patterns
  • Diagnose technical issues
  • Improve platform performance
  • Support product development and optimization

Examples include:
Google Analytics, Azure Application Insights, Cloudflare Analytics.

Where required, these Cookies are only used with your consent.

3.3 Functional Cookies

Enable enhanced functionality, such as:

  • Remembering preferences
  • Saving user settings
  • Supporting chat, support, and personalization features

Disabling these Cookies may reduce functionality.

3.4 Advertising, Marketing & Cross‑Context Behavioral Cookies

Used to:

  • Deliver personalized ads
  • Measure ad performance
  • Build user profiles
  • Track browsing across sites
  • Enable retargeting
  • Support cross‑context behavioral advertising

These Cookies may share data with:

  • Google Ads
  • Meta (Facebook/Instagram)
  • LinkedIn
  • TikTok
  • Other advertising networks

AYYES sells/shares personal data for advertising purposes as defined under CPRA, TDPSA, and other global laws.
Consent is required where applicable.

3.5 AI/ML‑Related Tracking Technologies

AYYES uses Cookies and telemetry to support:

  • Model training
  • Model optimization
  • Fraud detection
  • Automated decision‑making
  • Personalization
  • Internal and third‑party AI systems (OpenAI, Azure AI, etc.)

Where required, we obtain explicit consent before processing data for AI/ML purposes.

4. Legal Bases for Processing (GDPR/UK GDPR)

Depending on the Cookie category, AYYES relies on:

  • Consent (Art. 6(1)(a)) — analytics, advertising, personalization
  • Legitimate Interests (Art. 6(1)(f)) — security, fraud prevention, service continuity
  • Contractual Necessity (Art. 6(1)(b)) — authentication, account access
  • Legal Obligation (Art. 6(1)(c)) — compliance, security logging

5. Global Privacy Control (GPC) & Opt‑Out Signals

AYYES honors:

  • Global Privacy Control (GPC)
  • Universal Opt‑Out Mechanisms (Colorado CPA)
  • Browser‑based Do Not Track signals where legally required

When detected, we apply opt‑out preferences to:

  • Sale/share of personal data
  • Targeted advertising
  • Profiling for marketing purposes

6. Third‑Party Cookies & Sub‑Processors

AYYES uses third‑party partners, including but not limited to:

  • Google Analytics, Google Ads, Google Tag Manager
  • Meta Pixel
  • Cloudflare
  • Azure, AWS, GCP
  • Twilio
  • SendGrid
  • Stripe / PayPal
  • Wasabi
  • OpenAI / Azure AI

These partners may set Cookies or receive data from Cookies placed on your device.

Each partner’s processing is governed by their respective privacy policies and contractual agreements with AYYES.

7. Cookie Retention Periods

Retention varies by Cookie type:

Cookie Type Typical Retention
Strictly Necessary Session or up to 12 months
Analytics 1–24 months
Functional 1–24 months
Advertising 1–24 months (varies by partner)
AI/ML Telemetry 1–36 months depending on model lifecycle

Retention periods comply with GDPR storage limitation principles.

8. Managing Cookies

You may manage Cookies through:

8.1 Consent Banner (TCF v2.2 Compliant)

Upon first visit, you may:

  • Accept all
  • Reject all
  • Customize preferences
  • Withdraw consent at any time

8.2 Browser Controls

Most browsers allow you to:

  • Block Cookies
  • Delete Cookies
  • Set tracking preferences

8.3 Advertising Opt‑Out Tools

Where applicable:

  • NAI Opt‑Out
  • DAA Opt‑Out
  • EDAA Opt‑Out
  • GPC signals

8.4 Mobile App Controls

iOS and Android allow:

  • Limit Ad Tracking
  • Reset device identifiers

9. International Data Transfers

Cookie‑derived data may be transferred to:

  • United States
  • European Union
  • United Kingdom
  • Canada
  • Brazil
  • APAC and LATAM regions

Transfers rely on:

  • EU Standard Contractual Clauses (SCCs)
  • UK IDTA / Addendum
  • Adequacy decisions
  • Contractual safeguards

10. Updates to This Cookie Policy

AYYES may update this Policy to reflect:

  • Changes in law
  • Changes in technology
  • Changes in our Services
  • Changes in third‑party partners

Updates will be posted with a revised “Last Updated” date.

11. Contact Information

AYYES, LLC
Legal & Compliance Department
Spring, Texas, USA
Email: legal @ ayyes.com